The drive for a better service

Having traveled the world for both business and pleasure, our founder Ibrahim Aldaajani understands only too well how ride-hailing companies are a disappointment for both driver and passenger.

A faceless interaction with the registration number of a car that may or may not arrive, most ride-hailing services are universally viewed with distrust or at worst seen as a necessary evil.

However, there is now another way.

The drive for a better service

Having traveled the world for both business and pleasure, our founder Ibrahim Aldaajani understands only too well how ride-hailing companies are a disappointment for both driver and passenger.

A faceless interaction with the registration number of a car that may or may not arrive, most ride-hailing services are universally viewed with distrust or at worst seen as a necessary evil.

However, there is now another way.

An honest conversation

As with many great ideas, this one started as a family conversation over dinner. Could e-hailing be done right? The resounding response was ‘yes it could!’

Having a poet as a founder, it was only natural that a name would soon follow. A word that translates into every language and every culture and is often associated with altruism and success. Something that would let the network, passengers, and communities know that we are committed to creating a respectable and honest business.

UVA UK (Pronounced U.V.A.) is an app-based e-hailing service that’s as solid as a rock. It’s where you know what the pricing will be for your journey – because it doesn’t mysteriously change every trip. Where there’s no ‘surge charge’ when things start to get busy.

UVA UK isn’t just another e-hailing company. It’s how things should be done. Will be done. Delivered by drivers who are trusted by us, and where standards are controlled and cared for by us – so you know every ride will be as good as the one before. Welcome to UVA UK.

Our Vision

To be the world’s favourite e-hailing company – seen as a clear benchmark for how the service should be delivered.

Our Mission

To change the way e-hailing works for good and provide a safe and trustworthy service for the benefit of both operators and network.

Our Values

Honest

Honesty wins trust. And trust brings loyalty. It’s as simple as that. Whether it’s the open and transparent way we work with our drivers, or our clarity on pricing for customers, honesty is the keystone for everything we do.

Positive

Being positive is a super-state of mind. It energizes. It inspires the seemingly impossible. And best of all, positivity is infectious. Keep it at the heart of everything we do and we’ll give the world a lift.

Empathetic

In a world of me, me, me, empathy is in very short supply. However, the more we look out for and think about our operators and passengers, the more they’ll appreciate us as a company. Care to make a difference and we’ll stand head and shoulders above those who really couldn’t care less.

Technological

As a tech enabled business, we understand its power. But as a deeply human company we also understand its limitations. It’s our combination of tech and humanity that will help us be more than another icon on a screen.

Connected

Our ability to stay connected is essential. The more connected we stay as a company, the more efficient we’ll be. While the more connected we stay to the world, the more relevant and useful we’ll be to our passengers.

Responsible

We’ll never take our responsibilities lightly. From operator checks, to caring for our cars, to always keeping our promises and values, we’re making it our responsibility to always go above and beyond the expected.